Neha Kakkar faces backlash over Candy Shop video
Popular singer Neha Kakkar has once again found herself at the center of an online controversy after the release of her song Candy Shop, also referred to by many users as the “lollipop” track. Soon after the video began circulating on social media, it attracted sharp criticism from a section of viewers who described the dance moves and presentation as vulgar and inappropriate.
The criticism quickly turned into widespread trolling across platforms, with users sharing clips from the song and posting strong reactions. While Neha Kakkar has previously dealt with online backlash, the intensity of the response to this release has made it a trending topic in entertainment discussions.
Why the song triggered trolling
According to reactions seen online, the controversy largely revolves around the choreography and styling in the music video. Some users accused the song of prioritizing shock value over musical quality, while others compared it to past viral tracks that were heavily criticized but still gained massive attention.
At the same time, many fans defended the singer, arguing that music videos often experiment with themes and visuals, and that personal attacks cross a line. This split reaction has kept the song in constant circulation, with every new comment adding fuel to the debate.
Fast facts:
- Neha Kakkar is among the most-followed Indian singers on social media.
- The song Candy Shop went viral soon after its release.
- Online reactions range from harsh criticism to strong fan support.
- The controversy has boosted the song’s visibility across platforms.
Tony Kakkar reacts to the controversy
Neha Kakkar’s brother and music composer Tony Kakkar also responded to the ongoing trolling. Instead of addressing the criticism directly, his reaction suggested that the attention, even if negative, contributes to visibility and earnings. His remarks were widely shared and interpreted by many as a reminder that viral outrage often translates into commercial success.
This response itself became part of the discussion, with some users agreeing that controversy helps in promotion, while others felt it dismissed genuine criticism from listeners.
A familiar pattern in viral music debates
The Candy Shop controversy highlights a familiar pattern in the digital age, where songs frequently become talking points not just for their music but for their visuals and perceived messaging. Several past releases in the Indian music scene have followed a similar trajectory: intense backlash, heavy trolling, and simultaneously, soaring view counts.
Industry observers often point out that such debates reflect changing audience expectations and the growing influence of social media commentary on an artist’s public image.
What happens next
As of now, Neha Kakkar has not issued a detailed public statement addressing the criticism surrounding Candy Shop. Whether the controversy fades or continues to grow will depend on audience engagement in the coming days.
For better or worse, the song has ensured that Neha Kakkar remains firmly in the spotlight, proving once again that in today’s entertainment landscape, attention itself is a powerful currency.