In the news: Weekly OTT releases across South Indian cinema
The final week of December and the first days of January bring a steady flow of new releases to OTT platforms, with fresh Malayalam, Tamil, Telugu, and Kannada titles becoming available for home viewing. Streaming services continue to rely on regional-language content to attract audiences, offering a mix of films and episodic shows that span romance, action, drama, and family entertainment.
This weekly OTT update highlights notable releases available between December 29 and January 4, focusing on titles that have drawn attention across multiple platforms. While the volume of releases varies by language, viewers can expect at least a few prominent options in each category.
Regional highlights this week
Malayalam cinema maintains its reputation for story-driven films, with select recent theatrical titles and direct-to-digital releases making their way online. Tamil platforms continue to balance star-led movies with smaller-budget narratives, while Telugu OTT offerings lean toward commercially appealing genres such as romance and action. Kannada releases remain selective but consistent, often prioritizing quality over quantity.
Among the Telugu releases discussed this week is Mowgli 2025, a romantic action drama featuring Roshan Kanakala. The film has premiered on ETV Win, adding to the platform’s growing catalog of original and acquired Telugu-language films. Its arrival has been noted as part of the broader trend of mid-budget Telugu films finding extended audiences through streaming.
Major platforms and viewing trends
Netflix and Prime Video continue to dominate the multilingual OTT space, with curated regional sections that make discovery easier for viewers. Alongside these global platforms, regional services such as ETV Win play a significant role in bringing language-specific content to subscribers shortly after theatrical runs or as direct digital premieres.
This week’s lineup reflects an ongoing preference for weekend releases, particularly Fridays, which allow new titles to capture immediate attention. The strategy aligns with audience viewing habits, as many subscribers plan their watchlists around weekly drops.
Fast facts:
- Release window covered: December 29 to January 4
- Languages featured: Malayalam, Tamil, Telugu, Kannada
- Key platforms: Netflix, Prime Video, ETV Win
- Notable Telugu OTT premiere: Mowgli 2025
- Content mix includes films and series across multiple genres
As OTT libraries expand, weekly roundups like this help viewers keep track of what is new and available. With regional cinema continuing to gain visibility beyond theatrical audiences, streaming platforms remain an essential space for discovering diverse South Indian stories.